"FEIM APP: FUNDACIÓN PARA EL ESTUDIO Y LA INVESTIGACIÓN DE LA MUJER"

CONCEPT

CONCEPT

AIM

Equality between women and men andfull respect for women’s human rights, elimination of gender-based inequalities and access to education, work, health and full social participation and politics for girls and women.

I wanted to create an app for FEIM, a non profit organisation dedicated to women, mothers and girls in Argentina.  My intention is to crate a simpler and quicker way for the visitors of the website to read the articles, sign petitions, donate, and get medical and psychological help if they are in need and help this NGO.

Name: Anne

Age: 25

Job: Journalist

Status: Single

Location: Buenos Aires

PERSONA

Anne is a journalist from Buenos Aires. She is an extrovert person who wants constantly be informed about politics and she is very keen on help women feel empowered, strong and protected. She would like to contribute to FEIM but she doesn’t know how. The website is confusing and it’s not easy to help the organisation. She would love to get informed about upcoming protests and petitions in order to be able to make a donation or share it with her friends and coworkers.

FRUSTRATIONS

-Old website

-Not being aware

or petitions and

donations

-Not being able to

have easy-accessible

political information

about Argentina’s

political matters

concerning women

-Not being able to

have easy-accessible

medical and

psychological help.

GOALS

-Help women feel

empowered and

protected

-Be updated on

political matters

regarding women

-Donate to

organisations

-Define and achieve

social, political,

economic and

personal equality of

sexes.

FONTS

COLOR SCHEME

LOGO

green

black

purple

SCREENS

LOG IN

REGISTRATION

ACCOUNT

NEWS

ABOUT US

DONATION PAGE

MEDICAL CONSULTATION

PSYCHOLOGICAL SUPPORT